No ‘one magic key’ to evolving traveller behaviour

A new report by Capita Travel and Events and Amadeus has stressed there is no “one magic key” to the issue of changing traveller behaviour. Magic key

The report, ‘New dog, old tricks’, looks at whether behavioural change in travel is linked to generational change, whether companies can change traveller behaviour and how those who book outside of travel policies should be managed, irrespective of their generation.

The full report is available to download and includes steps that organisations can take to help achieve a balance between business’ desire for control and the desire for choice of Millennials, or those who reached early adulthood around the year 2000.

You can access the full report here

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