Noodle House expands into Bahrain
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Jumeirah Restaurants LLC has signed a license agreement with Bahrain-based company Delightful Foods, to open three the noodle house restaurants in Bahrain, the first of which will open in Seef Mall August, 2012.
Delightful Foods is a joint venture between Jasmi’s Corporation and Divine Foods, established in 2012. Jasmi’s has 21 outlets and is renowned in Bahrain. The company is also the licensee for Tony Roma’s in Bahrain and operates seven additional self-developed brands, such as Le Chocolat, Jasmi’s Coffee, Dajajio Chicken, Wood and Bella Napoli pizzeria.
The agreement has been signed between Phil Broad, Managing Director of Jumeirah Restaurants, and partners Jassim Al Ameen, owner of Jasmi’s Corporation and Salah Mostafa, owner of Divine Foods.
The signing in Bahrain extends the noodle house presence to eight countries, with new restaurants opening in Russia, Morocco and the UK in the coming months.