NSW teams up with Air New Zealand to boost tourism
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More Kiwi visitors are expected to visit New South Wales following the signing of a new partnership between the Destination NSW and Air New Zealand.
The state tourism board has formed a two-year partnership with the national carrier, aimed at driving increased tourism arrivals and revenues across the Tasman Sea.
“In the year to March 2015, we welcomed 396,000 visitors from New Zealand to NSW and this agreement will encourage even more people to visit this great State,” said NSW Premier, Mike Baird.
“It’s estimated this partnership will increase the number of visitors from New Zealand and will result in an additional estimated AU$6.4 million (US$4.7m) in annual overnight visitor expenditure to NSW.”
Destination NSW’s CEO, Sandra Chipchase, said she hoped the deal would encourage Kiwi’s to take more short breaks to NSW, especially during special events.
“In the past month alone we have welcomed visitors from New Zealand who have come to see major events such as the Bledisloe Cup and 2015 Netball World Cup,” Ms Chipchase said.
“We also have a packed spring and summer calendar to look forward to that includes the Sydney Running Festival, NRL Grand Final, Australian Open of Golf, Matilda The Musical, Rugby Sevens, AUS-X Open Supercross and V8 Supercars Sydney 500.”
In the year to March 2015, visitors from New Zealand stayed a total of 4.5m nights in NSW and spent AU$473m during their stay. The average length of stay for visitors from New Zealand to NSW was 11 nights.
Air New Zealand and alliance partner Virgin Australia operate direct flights to Sydney from the cities of Wellington, Auckland, Christchurch and Queenstown.
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