The Orange County Visitors Association of California (OCVA) will open its first promotional office in Dubai. This signifies the Association’s foray into the region and the first continuous presence in Dubai by a US tourism association. It is also OCVA’s third off-shore office.
“Being represented in the Middle East is very important to us for a number of reasons,” said Ed Fuller, OCVA’s president and chief executive officer. “Nearly one million Middle Eastern travellers visited the United States last year. They came to visit our family attractions and theme parks, shop, attend concerts and experience our outdoor experiences.”
Fuller further explained: “At the same time, California is home to the largest Middle Eastern immigrant population in the US. We are determined to ensure that Middle Easterners, especially those from Bahrain, Kuwait, Oman, Qatar, Saudi Arabia and UAE, who are planning a visit to the US and California in the near future, know about Orange County.”
The Dubai office for OCVA will be headed by Glenn Johnston, vice president. Last year, the OCVA opened offices in Shanghai and Beijing as part of a long-range strategic marketing plan.