Oman Air adopts SITA fare solution
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Oman Air has become the fifth major carrier in the Middle East to adopt SITA’s software solution for fares management, Airfare Insight, in a seven-year contract announced today.
The new SITA system analyses fares and manages the workflow across multiple departments – revenue management, sales, and outsourced pricing distribution – to ensure the right fares are distributed. The automated fare upload also eliminates the need for manual entries and the possibility of data entry errors.
Peter Hill, Oman Air CEO, said; “Oman Air always wants its customers to have the best value air fares and with the Airfare Insight solution we will be able to optimise our fare offerings within the same selling day. We will have an informed view on what our competitors are doing and be able to make real-time decisions on pricing and adjust our offerings to make the best fares available through any distribution channel.”
Hani El Assaad, SITA’s Regional Vice President Middle East & North Africa, added; “Independent research has shown that if prices are not competitive, a company loses 3% to 10% of revenue. Some of our customers have been able to pay for the entire Airfare Insight project within a month due to the scale of revenue re-capture. Airfare Insight is a cutting-edge software tool and it will be configured precisely to meet Oman Air’s needs.”
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