Oman Air and Bahwan Travel tie for landmark deal
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Oman Air has announced a new joint venture with Bahwan Travel Agencies, which will promote inbound tourism to Oman and outbound holidays to destinations served by the national carrier’s network. To be known as Oman Air Holidays LLC (in partnership with Bahwan Travels), the Sultanate of Oman’s first ever Public/Private Partnership will result in the country’s largest travel and tourism business.The deal will see the airline’s Oman Air Holidays division integrate with Bahwan Tours for inbound holidays and with Bahwan Holidays for outbound holidays, sharing markets, personnel and systems to offer value for money products to clients in Oman and around the globe.Commenting on the deal, Abdulrazaq Alraisi, Oman Air’s chief commercial officer, said:”Working very closely with the Ministry of Tourism and their Representatives, as well as Oman Air Country Managers and their Sales Teams abroad, Oman Air Holidays LLC (in partnership with Bahwan Travels), will showcase the Sultanate of Oman and every destination on the Oman Air network. Through efficient contracting and supplier selection, it will also deliver the widest array of tourism products to the discerning traveller and increase Oman’s prominence within the international travel market.”This is the latest in a series of initiatives that Oman Air has taken, together with the Ministry of Tourism, to bring the beauty, history and culture of the Sultanate of Oman to the attention of the world and to promote the country as a unique holiday destination.”From the splendour of our capital city, Muscat, to the breathtaking landscapes of Dhofar, Oman has much to offer the discerning traveller and we look forward to seeing our new joint venture introduce even more people to this wonderful destination.”The joint venture commenced with the flotation of a global tender by Oman Air early last year. Some 25 bids from qualified companies from around the world were then evaluated and the selection process zeroed on Bahwan Travels, the airline’s strongest ally in retail travel for the past two decades.Soon to be headquartered at the state-of-the-art Al Ruwaq Building in Qurum, with its website, front office and back office integrated on the latest technology platform, the company will deliver a 24/7 service to individual customers, the travel trade, corporate businesses and the Government of Oman.
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