The overseas agents representing Oman’s Ministry of Tourism in key source markets around the world met in Salalah late last week to explore way to raise the Sultanate’s profile globally. The ministry has created a network of ‘Market Business Representatives (MBRs) that serve as focal points in countries from where the bulk of tourists visiting Oman originate, Gulf News stated. These MBR’s are currently located in United Kingdom, Germany, France, the Netherlands, Belgium, Russia, the GCC states, India and Australia. While the European and GCC states accounted for the vast majority of the estimated two million visitors to Oman last year, Russia, India and Australia are considered promising source markets. The MBRs meeting in Salalah for the first time conferred with local tourism officials, as well as representatives of the tourism industry and discussed ways to promote Oman and Salalah in particular.
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