Oman Tourism will promote the destination to Indian travellers through Bollywood.
The destination will feature in the upcoming move, Once Upon A Time in Mumbai Dobaara. To promote Oman as a leisure destination to the premium Indian travellers, Oman’s Ministry of Tourism associated itself with Balaji Motion Pictures.
Lubaina Sheerazi, India representative for Oman’s Ministry of Tourism said, “Oman is a ‘must-see’ for those who want to soak in some authentic Arabian experience with the glory of an ancient civilization, miles of undisturbed coastline and a culture known for its legendary hospitality. We are very excited that the Indian audiences will witness this beautiful country on the big screen through Bollywood film.”
Tanuj Garg, CEO of Balaji Motion Pictures said, “We’ve shot a part of the film in Oman. We hope that through the marketing and branding association with us, this beautiful scenic country can create an awareness and buzz.”
Along with the film association, the Ministry will run several promotional campaign to reach out to the Indian audience. It will run contests on social media platform and radio, where participants get a chance to win a bumper prize of three nights, four days trip to Oman.