Oman’s first budget airline to be called ‘Salam Air’
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Oman’s first budget airline will fly under the brand name ‘Salam Air’, according to Muscat National Development and Investment Company (ASAAS).
The name, which is derived from the Arabic greeting, is a result of a nationwide public poll conducted on the online social networking platform, Twitter and ASAAS’ corporate website.
“From the get-go, we were adamant about involving the general public in the process,” explained CEO, Eng. Khalid bin Hilal Al Yahmadi.
A call for suggested names was announced on Twitter and after internal discussions with Board Members and key government entities, eight names were shortlisted and a public poll was conducted that received close to 3,000 responses.
“While we understand that this is an unconventional way of naming an airline, we believe that integrating new modes of communication and outreach is the way of the future,” Eng. Al Yahmadi said. “This is also a clear reflection of the way we do business. We are transparent and our approach is to be part and parcel of the community with all of our multi-industry projects.”
“The beauty of the word Salam is that it is a homonym. It means safety which is of fundamental importance in the aviation industry but also peace, which characterizes the quintessence of Oman as a progressive nation under the visionary leadership of His Majesty Sultan Qaboos bin Said.”
ASAAS has identified tourism as a core sector that promotes economic diversification and is adopting an integrated approach that covers its entire supply chain, which includes transportation.
With air traffic demand expected to grow by 40% by 2019, Salam Air, Oman’s first low-cost carrier, is anticipated to fuel economic growth by providing access to economical and efficient means of transport and further advance the aviation sector in Oman.
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