oneworld ‘Priority’ branding for frequent flyers’ benefits

Perth Aiport will be the first to display the oneworld Priority branding
Perth Aiport will be the first to display the oneworld Priority branding

oneworld is to make it easier for frequent flyers to see where they can take advantage of their alliance privileges with new “Priority” branding.

The new oneworld Priority logo will feature the three oneworld frequent flyer gemstone tier status symbols – Emerald, Sapphire and Ruby – as appropriate, to enable these cardholders to identify where they are entitled to receive their benefits.

The project will involve replacing signage at all 1,000 plus airports served by oneworld member airlines in 155 countries worldwide. The first airport to receive the treatment is Australia’s Perth. It will be followed by Sydney, Melbourne, Berlin Tegel and Dusseldorf in August, various gateways in the USA from September, and Doha and Amman in October.

All 125 of the top airports globally for business travellers, including all the alliance’s hubs, will feature oneworld Priority signage within a year.  The roll out will be completed across all 1,000 plus airports on the oneworld network within the following 12 months.

oneworld CEO Bruce Ashby said: “We know that identifying where to take advantage of

those privileges in often cluttered airport environments, particularly in unfamiliar surroundings, can sometimes be a challenge, even for the most frequent traveller.

“The new oneworld Priority signage is designed to overcome that.  The message to our frequent flyers is simple – look for the oneworld Priority logo to see where your oneworld privileges are offered.”

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