Outrigger has launched a new dedicated resort brand, as it embarks on a new strategic direction.
The Hawaiian company, which launched in 1947, has created the new ‘Outrigger Resorts’ brand, which will encompass the company’s 15 luxury beachfront properties in Hawaii, Australia, Fiji, Guam, Thailand, Mauritius, plus future planned resorts in the Maldives, China and Vietnam.
“Our goal is to be known as the premier beachfront resort brand in the world,” explained David Carey, president & CEO of Outrigger Enterprises Group. “I’m proud to be making this announcement today – Outrigger’s Founders Day – because this refreshed brand strategy and vision was born from more than 67 years in the hospitality industry.
“We know beachfront destinations and have the experience to do it better than anyone else. Our guests will be able to rediscover Outrigger with authentic localised experiences in iconic destinations, paired with unmatched hospitality.”
All set in tropical seafront locations, Outrigger Resorts will include a range of luxury facilities including beachfront bars, luxury spas and club lounges. These three brand standard offerings will now be rolled out across all of Outrigger’s resorts.
Staff will also be trained to deliver traditional Hawaiian hospitality under the ‘Outrigger Way’ initiative.
“With our brand revitalisation, we are creating a solid foundation that will help fuel our future growth and build upon Outrigger’s position in the hospitality industry,” said Carey. “As Outrigger has expanded to nearly 11,000 rooms at more than 40 properties worldwide, we have continued to stay true to our roots and the family-run business ideals on which we were founded.
“The just announced acquisition of the Outrigger Konotta Maldives Resort project, the recent openings of Outrigger Laguna Phuket Beach Resort in Thailand and Outrigger Mauritius Resort & Spa, and the recently purchased Outrigger on the Lagoon, Fiji and Castaway Island, Fiji resorts all are part of the new standard that all future Outrigger Resorts will embody as we grow,” he added.
With the launch of the Outrigger Resorts brand, the company’s 15 resort condominium properties in Hawaii will now be combined under a new brand, ‘Hawaii Vacation Condos by Outrigger’.