Oxfordshire has revealed the results of its 2014 tourism audit, which showed 26.7 million people visited the county, who in turn spent £1.86 billion in the local economy and supported more than 32,000 jobs.
Of the total figure, 2.6 million were staying visitors and 24.1 million were day visitors.
The results represented a 2.5% year-on-year rise equating to more than £45 million.
Despite the national and regional picture showing a drop in the volume and value of domestic overnight trips, Oxfordshire saw a small a growth in domestic tourism volumes. Day trips across the county increased by 0.8% and expenditure increased by 1.2%.
Overnight trips increased by 1.7%, staying nights increased by 3% and overnight spend increased by 4%.
Oxfordshire saw a significant increase in overnight stays: trips increased by 2.8%, overseas nights increased by 5.3% and overseas spend by 5.7%.
Chief executive of Experience Oxfordshire, Hayley Beer-Gamage commented ‘This is an excellent set of results for Oxfordshire. To see an increase across the whole of the county is a real achievement and shows what a valuable sector tourism is to supporting the local economy. We will use this data to monitor year on year progress and we will continue to support local businesses and aim to grow this sector year on year’.
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