British parents will be forking out on average £2,510 to keep their family entertained, new research shows. For many parents this expense is their monthly salary.
Collectively this spend will boost the UK economy by £21 billion. The research, conducted by Travelodge, surveyed 2,000 parents across the UK to find out how they are planning to keep their children occupied over the six-week summer break. Key findings revealed that 69% of parents find it very stressful thinking of ways to keep their children entertained.
This year, 63% of parents have booked a summer UK holiday for ten days. The most popular destination, with over half of British families (53%) booking a trip, is the British seaside, such as Cornwall, Devon, Blackpool and Skegness. In second place, 28% of families are heading to The Lake District, North Wales and the Scottish Highlands, and in third place, families are opting for a city break and heading to London, Birmingham and Glasgow.
The research also revealed that 55% of parents are finding it more cost effective to holiday in Great Britain during the school holidays than going abroad.
Shakila Ahmed, Travelodge Spokeswoman said: “Keeping your children entertained during the six week summer school holidays is no easy task and can be expensive. Parents nowadays are looking for added value in how to keep their children occupied in the holidays.
“A growing trend that we are experiencing is that more parents are booking a multi-location short break and combining a coastal and city or rural break as one trip. This type of holiday is cost effective and within one trip you get to see more of Great Britain and the children get two holidays for the price of one.”