PATA seeks winning strategies
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Turning research into winning strategies is the central theme of the new Pacific Asia Travel Association (PATA) Tourism Strategy Forum. The event, targeting tourism marketers across Asia Pacific will be held in Kunming, China, from 30 October to 1 November. Lead presenters and panellists at the event include Paula Fong, Director of International Affairs & Research with Starwood Asia Pacific Hotels & Resorts; Kelvin Fu, Strategy Planning Manager for the Hong Kong Tourism Board; and Mr William Hsu, Vice President Asia Pacific, CNN Advertising Sales.
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