The Pacific Asia Travel Association is set to discuss sustainable development in China at its third Responsible Tourism Forum.
Running the event, which is being on 11-12 September, in collaboration with the ASEAN-China Centre and Jiuzhaigou Park Administration, the conference’s brief is to discuss the impact of tourism on cultural and natural environments.
“The Asia Pacific travel and tourism industry is at a critical point, growing at such a rapid rate compared to the rest of the world, that we must pay careful attention to how we are developing our businesses and the impact our practices have on our environment and culture,” said Martin Craigs, PATA chief executive officer.
The ‘Beautiful China – A Responsible Visitor Economy’ is being held in the UNESCO World Heritage Site of Jiuzhaigou Valley.
Ma Mingqiang secretary-general of ASEAN- China Centre said, “Travel and tourism industry plays a key role in economic development, job creation and people-to-people communications. Statistics from China National Tourism Administration shows, in 2012 mainland Chinese travelers made altogether 9.7 million visitations to ASEAN Member States, while 5.89 million visitations from ASEAN Member States to China.”