Philippines on course for arrivals targets at H1 mark
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The Department of Tourism (DOT) in the Philippines expects to exceed its arrivals target for 2011. Yesterday, the department announced results for the first half of 2011 which show 1.91 million foreign arrivals to the country.
Outgoing Tourism Secretary Alberto Lim, told the Philippine Star; “This is 12% more than what we had from January to June last year. At this rate, we are looking to outperform our 3.52 million showing in 2010 and hit, if not surpass our 3.74 million target, especially as we forge ahead with our international promotion programmes.”
Some key growth markets during this period include South Korea, China and Taiwan, as arrivals growth in the leading East Asia regional market remained steady at 17.5%.
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