Phuket summer season campaign launched
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Key Phuket tourism industry executives and tourism officials gathered at The Chedi Hotel on Surin Beach last week to show their support for the recently launched public relations campaign to promote the Phuket Summer Season, reports the Phuket Gazette.
The event, organized by “Summer in Phuket” campaign leader Nick Anthony, attracted over 200 participants who pledged to join forces in “canceling Low Season” and promoting the period between April and November as a re-branded ‘Phuket Summer Season’.
During a presentation outlining an action plan to re-brand the eight-month period traditionally referred to as ‘Low Season’, Mr Anthony pointed out that Phuket tourism usually drops dramatically during this period due to the widespread belief that Phuket is constantly plagued with bad weather at this time.
“We aim to expose to the world the fact that during summer (April-November), the period formerly known as the Low Season, Phuket actually has an abundance of delightful sunny weather,” he said.
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