The month of May has proved to be positive for Abu Dhabi hotels who reported a 78% occupancy – an eight percent rise over 2013.
Figures released by Abu Dhabi Tourism & Culture Authority (TCA Abu Dhabi) show that in the first five months of this year 1,435,932 guests stayed in the emirate’s accommodation – a 30% increase on January to May 2013. The January-May guest tally translated into 4,375,395 guest nights which was up 22% year-on-year.
Hotel revenues rose 14% to AED2,675 billion (US$728.6 million) with food & beverage income climbing 12% to just over AED1 billion (US$277.6 million).
“Overall the performance makes for good reading though there are two areas of concern – the average-length-of-stay and average room rate, both of which have dipped on 2013,” explained HE Jasem Al Darmaki, deputy director general, TCA Abu Dhabi.
The average-length-of-stay slipped by six percent to just over three nights while average room rate slid four percent to AED448 (US$122).
The first five months have seen 30% growth in domestic guests while internationally India is now the top performing market for the emirate. From January-May, 89,761 Indians checked into Abu Dhabi hotels, which was up 38% year-on-year. The Indian guests delivered a 20% uplift in guest nights to 340,981 with an average length of stay of 3.8 nights.
The UK is the emirate’s second most productive market with 85,956 Britons staying in Abu Dhabi – a 28% rise on 2013. The British guests accounted for 369,781 guest nights, which was up 18% and stayed, on average, 4.30 nights. Germany came in third in terms of international delivery with 59,821 Germans checking in, which nudged up seven percent. The German delivered 284,839 guest nights – which was an eight percent increase and they stayed, on average, 4.76 nights.
In percentage terms China is the emirate’s fourth most productive overseas source market. Some 52,392 Chinese stayed in Abu Dhabi from January – May, which was a jump of 204%. They delivered 94,806 guest nights, which was up 180% and stayed, on average, 1.81 nights. Russians remain Abu Dhabi’s longest stayers, averaging 6.22 nights each in the emirate.