Preferred Hotels & Resorts and Katara Hospitality recently entered into a master partnership agreement for the Murwab Hotel Group.
With immediate effect, four of Murwab Hotel Group’s existing luxury hotels in Qatar and Switzerland have been brought into representation of Preferred Hotels & Resorts, and five additional properties that are currently under development in Europe and the Middle East will join over the next 18 months.
The move allows the company’s properties to tap into Preferred Hotels & Resorts’ unrivalled sales capabilities in the corporate and leisure travel sectors. In turn, the alliance allows Preferred Hotels & Resorts to establish first-time presence in Qatar and greater brand awareness in other Gulf Cooperation Council (GCC) countries.
Immediate Murwab Hotel Group additions to the Preferred Hotels & Resorts portfolio include Saraya Corniche Hotel (Doha, Qatar), Sealine Beach Resort (Mesaieed, Qatar), Simaisma, A Murwab Resort (Doha, Qatar) and Hotel Royal Savoy Lausanne (Switzerland). Five properties across Qatar and Switzerland that are scheduled to open this year through 2017 will also join the brand portfolio.
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