Premier Inn looks to increase mid-market inventory
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The Middle East will be an important asset to Premier Inn’s international expansion. The hotel operator has set its sights on a portfolio of 2,687 rooms across a dozen properties in less than three years, up from 1,356 operating rooms today.
Darroch Crawford, managing director for Premier Inn in the Middle East announced an additional seven hotels comprising 1,331 mid-market rooms in four countries, spread over six cities – Doha (Qatar), Jeddah (Saudi Arabia), Jubail (Saudi Arabia), Muscat (Oman), alongside Sharjah and Dubai in the United Arab Emirates (UAE).
He further added that the Premier Inn Ibn Battuta Mall in Dubai will have the largest key count outside of United Kingdom at 372 rooms. “The Premier Inn Dubai Ibn Battuta Mall will open in the second half of 2016, just after the 150-room Premier Inn Muscat Al Quram and 320 rooms served by the two Saudi-based properties. This is just weeks after Qatar gets two Premier Inn hotels, the 102-room Doha International Airport and another 219 rooms in the Education City development.”
Meanwhile, in 2015 India will be in focus as Goa and Chennai are readying for three new hotels, adding 303 rooms. David Vely, senior vice president development, Premier Inn Middle East, Africa and India said this is all part of a strategic master plan to see 5,663 hotel rooms in the burgeoning mid-market sector across the GCC, India and Southeast Asia by the end of 2016.
The expansion plan will see the group with around 10,000 new rooms in Singapore, India, Indonesia, Thailand and the Middle East across key cities including Bali, Bogor, Jakarta, Makassar, Surabaya and Yogjakarta, Bangkok, Chennai, Goa and Mumbai, Dubai and Sharjah, Muscat, Doha and Jeddah.
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