Princess Cruises has confirmed that Majestic Princess, its first ship built specifically for the Chinese market, will also be the first to debut the company’s new livery and logo.
The design, a glimpse of which has been revealed at the Fincantieri shipyard in Italy, where Majestic Princess is being constructed, will feature the line’s blue and white ‘princess’ image, with the hair also depicting the ocean waves, painted on the ship’s bow.
According to Princess, the design “symbolises the smooth and flowing gracefulness of ocean waves and represents the excitement and adventure of discovering what the world has to offer”. It will be rolled out fleet-wide over the next few years.
“For nearly half a century our Princess logo has represented the adventure of cruise travel around the globe,” said Jan Swartz, Princess Cruises’ president. “Now our ships sail to more than 360 ports of call worldwide and will be instantly recognised from afar. As the very first cruise ship built for China, we take great pride that Majestic Princess is our first ship to proudly display our new livery design.”
The new livery was revealed as Majestic Princess was “floated out” for the first time – the symbolic moment when the vessel leaves the building dock and meets the sea. It will now undergo further work and sea tests before entering service next year.
Majestic Princess will offer many of the same special features as the existing Royal Princess and Regal Princess liners, including a large atrium serving as the social hub of the ship, and a glass-bottomed walkway that extends 8.5 metres beyond the edge of the ship’s top deck.
As the first Princess ship built specifically for the China market, Majestic Princess will also feature a number of new venues and activities created for that market, the details of which will be revealed in the coming months.
Majestic Princess will homeport in Shanghai and be able to carry up to 3,560 passengers.