| Full Name: | Niels Steeman |
|---|---|
| Gender: | Male |
| Nationality: | Dutch |
| Languages: | Dutch,English,Norwegian,French,German,Thai |
| Location: | Bangkok |
About Niels Steeman
A passionate and energetic person, who is not only meeting new challenges face on but also actively contribute to a company that has its eyes in the future. Important is that I feel at home with pleasant, understanding and communicative colleagues – the enjoyment factor is very important. Feeling responsible for the company’s values and have this as a recurring theme in my work, whether work is based on either team-orientated or on a more autonomy level is an element that comes normal in my working attitude. Without any doubt, I have a great perspective on natural and sense of long-term plans but also very detailed and sometimes “picky” if necessary to exceed expectations. I can elaborate on these invaluable qualities in more detail in a meeting.
| Group Director Marketing and e-Commerce | |
Asian Trails • Bangkok | |
| May 2015 - Present • 8 years 11 months | |
| * Founded the first-ever Group Marketing and E-Commerce department in the history of the company
(1999) from a decentralized to a centralized marketing strategy. Achieved 75% of the centralization of
marketing activities in 2 years according to set KPI’s
• Achieved a 35% growth in business development and key account management of various accounts
in the Benelux, Nordic Region and Baltic States over a period of 1 year
• Overall responsible in business proposals / RFP’s for mayor tou... r operators - won charter accounts from i.e. Finland and Mainland Europe for destinations in Thailand and Vietnam. Other final stage RFP’s remain confidential (considerable accounts from Western Europe) • Received one promotion within a period of 1.5 years (from Manager to Group Director) Read more | |
| Group Product Director | |
Destination Asia Group • Bangkok | |
| Nov 2010 - Apr 2015 • 4 years 5 months | |
| Designing uniformity in product and group contract standards, resulting in increased business results
and creating a professional corporate profile and bringing cohesion in product marketing since the
company’s inception
• Project Manager for the introduction of a multi-country booking platform using installed DMC software
including renewed contract negotiations, competition analysis, migration and installation of software
applications for the group within the set budgets;
• Founded ... new sales and business possibilities in North and West Europe in the role as Group Director of Sales & Marketing, resulting in a 230% revenue increase over a period of 2,5 years throughout 11 destinations; • Redesigning and spearheading new B2B e-marketing strategies for the group, including the restructuring of a new group marketing department, resulting in considerably better SEO positioning • Received 2 promotions during my 4,5 year employment Read more | |
| General Manager | |
The Destination Co., Ltd • Bangkok | |
| Apr 2009 - Sep 2010 • 1 year 5 months | |
| * Implemented the first ever, long term business plan for the company in related to company’s missions,
vision and strategies including budgets, financial forecasts, HR manual and manning for all
departments for a period of 5 years, approved by the Board of Directors
• Spearheaded the development and construction of the company’s Extranet, enhanced online
booking system (B2B and B2C), online CRM and loyalty program;
• Increased web traffic growth via strategic SEO and SEM on existin... g and new brand by decreasing cost and halted existing projects that did not gave the appropriate RoI. • Instigated new web based applications on existing brands that generated a 10% increase in revenue over a 6 months’ period (leisure-focussed) and increased our corporate account revenue from 0% to 1.8% in a period of 1 year • Designed an in-house training program, resulting in a lower turnaround of staff, better customer approach and faster decision making; Read more | |
| Director of Sales | |
Pathumwan Princess Hotel • Bangkok | |
| Oct 2008 - Jul 2009 • 10 months | |
| * Contributed in achieving a better marketing mix with an on-par ARR / Rev Par (from a 90% leisure, 10%
Business travel to a 80% leisure, 15% business, 5% incentive market mix, based on gross revenue)
• Played a critical role in increasing revenue sales via online channels (website and B2C websites),
increasing SEO and boasting more business sales via online channels and healthier GOP numbers
• Improve and develop Internet marketing strategies and production on a corporate and leisure le... vel, including implementation sales and budget forecasts and competitor analysis; • Achieved in-house acknowledgement for an increased online guest satisfaction sites. • Rekindled a healthier collaboration with the Dusit International headquarters on a sales and marketing level with joint sales and marketing activities (hotel was an affiliate partner of Dust International) Read more | |
