Anita Chan

Hong Kong

About Anita Chan

• CEO of Compass Edge
• Co-founder of LN Hotel Alliance (an alliance of 46M+ loyalty members with Ling Nan Hospitality, China Southern Airlines and GZL Travel Services)
• Head of Hospitality at The Asian General Chamber of New Retail
• Advisor for travel-tech start up @ Telkie

• Ex-hotelier at Four Seasons Hotels Corporate Office, Delta Hotels Corporate Office in Canada, Vice President at a publicly-listed mar-tech company (VIP International traded as HARS System) in Canada, Vice President at a leading Digital Agency (Open World) in UK, Regional Director at an OTA (Orbitz) & Vice President APAC at Small Luxury Hotels of the World before joining Compass Edge

• Keynote speaker at major industry conferences such as ITB, Hospitality Asia Conference, WiT WebInTravel, Digi Travel Conference, TravelDaily GM Summit, Buzz Expo and Chat Conference, etc.
• Columnist at TD TravelDaily and Travel Media News Asia

• Leads Compass Edge to win Top 10 Travel & Hospitality Service Providers in 2018 & 2019, Silver CTW (Chinese Travelers Welcome) Award by COTRI (China Outbound Tourism Research Institute) and Ctrip in 2019 and Seven Stars Luxury Hospitality Online Branding and Marketing Agency for China Award in 2019 & 2020

• Master of BA at Ivey Business School, University of Western Ontario, Canada
• Doctorate of BA (Business Research) at University of New Castle, Australia


CEO

Compass Edge

Sep 2015 - Present • 8 years 7 months
Compass Edge is a cost-effective, award-winning mar-tech agency to market independent hotels or national hotel groups in the global distribution online landscape with a niche China focus. As the CEO of Compass Edge, I set the overall strategy and lead the team to work hand-in-hand with our hotel clients to achieve their desired KPIs.

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