Cathy is an outstanding sales and marketing professional with over 25 years’ experience, she excels at developing and managing relationships, whilst maintaining brand and commercial viability at the heart of key decisions.

An innovative and results-driven individual, who will always act with integrity. Is inspiring, creative and someone who thinks on her feet. She will always think outside the box, questions the norm and likes to be challenged in return.

She is an effective communicator, a realist who is always looking to learn and continue her development, thrives on new situations, new projects and new ways of working. Cathy has managed teams of up to 35 staff. Her innate sense of fairness and ability to clearly communicate direction makes her a popular leader. A true team player Cathy is committed to sharing her knowledge and experiences, in order to grow and develop those around her.

Cathy relocated to Asia in 2019, to happily share her expertise within the hospitality industry, whilst also allowing her to gain enriching experiences throughout Asia. Prior to Asia, she spent 15 years in the Middle East and 10 years in the UK.

Offering 25+ years of expertise in sales, marketing, events and hospitality management. She has a rich understanding of global market place and her vast experience within the industry is exemplary, having worked for Destination Management Companies (DMC’s) and for major hotel brands in the Middle East & UK, where she held senior sales and marketing positions.
Cathy has also worked for herself and successfully setup i4detail, which consults and specializes in all aspects of Sales, Marketing, Events and PR.

She is passionate in everything that she does, has a great sense of humour and believes “if you are going to do a job, then don’t do it well….do it exceptionally well”