Pullman Mall of Emirates to be re-branded
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Accor Middle East first introduced the Pullman brand to the region in October 2010 through The Pullman Hotel, Mall of The Emirates, owned by Majid Al Futtaim Properties.
The two parties have recently reached a consensual decision to end that management contract, and Majid Al Futtaim Properties will rebrand the hotel in January 2013 under an American brand to be confirmed.
Further, Accor Middle East has announced that Deira City Centre Hotel will be rebranded under Accor’s Pullman brand by February 2013, following extensive renovation of its 317 rooms over the past 18 months. The hotel will feature 11 state-of-the-art meeting rooms, break activities and event management and IT solutions teams for business.
Peter Walichnowski, CEO, Majid Al Futtaim Properties, said: “The rebranding of the two hotels comes as part of our proactive approach to asset management. We have decided to retain the successful Pullman brand for our Deira City Centre Hotel, and introduce an American operator to The Pullman Hotel, Mall of The Emirates to diversify our hotel portfolio.”
“We are also in advanced discussions with them about management of two new hotels outside the UAE,” added Walichnowski.