Qatar Tourism Authority to host UNWTO meet
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January 17,(Forimmediaterelease.net): Qatar TourismAuthority (QTA) will host a training workshop on tourism marketing planningfrom January 26 to 28, 2010 at the Millennium Hotel in Doha. The workshop isorganized in collaboration with the World Tourism Organization (UNWTO).
The objective of the workshop is to establish guidelines forpreparing tourism marketing and development plans at the national and regionallevel. Senior marketing representatives of the UNWTO and marketing specialistswill lead the sessions emphasizing market research, market strategy, and marketsegmentation.
“It is recognized that sound marketing and planning isessential to develop and manage sustainable tourism,” said Mr. Ahmed Al Nuaimi,chairman of Qatar Tourism Authority. “The approach must be integrated -balancing marketing objectives with economic, environmental, and socio-culturalfactors. This workshop will introduce marketing tools and concepts to theregion’s tourism industry professionals, which will help shape the long-termstrategy for the region.”
Participants of the workshop will include organizations inthe hospitality and services industry in Qatar and across the GCC regionincluding 5- and 4-star hotels, tour operators, events organizers and venues,and important tourist sites, as well as tourism ministers from around theMiddle East.
This workshop is part of a series of training plans thathave been undertaken by the Qatar Tourism Authority in its quest to furtherhuman resource development in the tourism sector. QTA adopted thiscomprehensive training plan as a result of a UNWTO summit on the challenges ofhuman resources in tourism, which was held in Doha in April 2009. Through such initiatives,Qataris becoming a hub for the tourism sector in the region.
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