In a bid to bring in more professionalism into the tourism industry, the Qatar Tourism Authority (QTA) has completed the first phase of its capacity building programme.
The programme focused on building capacity of high-level decision-makers in government and business community in Qatar and the other MENA countries. It also gave participants an opportunity to learn firsthand Qatar’s National Tourism Sector Strategy 2030 and relevant practices and approaches.
The phase 1 was completed in cooperation with the United Nations’ World Tourism Organization (UNWTO) and Global Association of the Exhibition Industry (UFI). Around more than 200 participants representing variety of government bodies, private companies, and other organizations in Qatar, including the Ministry of Economy and Commerce, Qatar Museums Authority (QMA), Qatar Olympic Committee (QOC), Katara Hospitality, and Qatar National Convention Center (QNCC) participated in the programme. The course was also attended by delegates from Saudi Arabia, Oman, Jordan, Morocco, Tunisia, and Lebanon.
Other focus areas of the course included identifying essential elements of the tourism industry, which include strategy development, product planning and development, investment in tourism, and monitoring quality of local and international exhibitions.
Hassan Al Ibrahim, chief tourism development officer at QTA said: “Developing the Qatari tourism sector is one of the pillars of Qatar National Tourism Sector Strategy 2030. To achieve this, we took tangible steps through partnership with leading international organizations like UNWTO and UFI to build the capacity of the sector and turn Qatar into a regional hub for training decision-makers in the tourism industry.”
With the regional program QTA also addressed training needs of tourism stakeholders in Qatar and served representatives of the tourism sector in other MENA countries.