Qatar Tourism Authority (QTA) is taking a delegation of representatives from Qatar Airways and eleven hotels on a three-city roadshow throughout Saudi Arabia.
The roadshow, which begins today, follows the opening of QTA representative offices in Jeddah and the capital Riyadh last year, and forms part of the strategy to enhance promotional efforts in key target markets throughout the GCC.
During these events in Jeddah, Riyadh and Al Dammam, QTA and its partners will update more than 120 Saudi-based travel agents and tour operators on tourism opportunities in Qatar, and further inform them of plans for the 2015 Qatar Summer Festival which was launched during the Arabian Travel Market in Dubai earlier this month.
Rashed AlQurese, chief marketing and promotions officer at QTA said it was vital to keep the GCC market abreast of developments in Qatar.
“The number of visitors from Saudi Arabia to Qatar increased by 28% in the first quarter of 2015 reaching over 240,000 visitors,” he explained.
“Qatar is not standing still. Luxury hotel construction continues, transport infrastructure grows at a pace, and bold new developments continue to be planned.”
AlQurese added that the 2015 Qatar Summer Festival, taking place throughout August, will include entertainment and cultural activities expected to attract an increasing number of tourists from Saudi Arabia and the Gulf.
During the roadshow, QTA will also recognise travel agents who have completed QTA ‘s on-line destination training program – ‘Tawash’ – which offers travel agents and other tourism professionals the opportunity to register and start the process of becoming accredited tourism experts on Qatar.
The program, which has already qualified over 600 tourism professionals internationally, is designed to develop an international team of ‘tourism ambassadors’ for Qatar, in their respective home markets.
The Qatari delegation taking part in the roadshow will be led by Hamad AlAbdan, QTA director of exhibitions.