The Qatar Tourism Authority (QTA) has revealed plans to open two new overseas offices – one in Turkey and the other in the US.
Located in Istanbul and New York respectively, both offices will open in August.
The move comes as Qatar looks to improve awareness of its leisure and business tourism offering globally.
The QTA says its presence in these new markets will also strengthen its outreach to prominent travel trade partners and media.
The opening of the Turkey office will build on collaboration between the two nations in the field of tourism, capitalising specifically on a recent agreement that allows Turkish visitors to enter Qatar without a visa.
The office openings were announced at QTA’s Q3 2016 Quarterly Marketing Framework Summit, which was attended by personnel from existing international offices in France, Italy, the UK, Germany, Saudi Arabia, Southeast Asia and Hong Kong with their newest counterparts and members of Qatar’s tourism sector.
The year-to-date results were highlighted and the aligned approach for the forthcoming second half of the year was shared with attendees.
“New economic realities have underscored the importance of developing tourism products in Qatar that can attract and retain leisure visitors, and increase the average length of stay of business visitors,” said Rashed Al Qurese, the QTA’s chief marketing and promotion officer.
“QTA is actively engaged on many fronts to build a sustainable tourism industry and maintain visitor flow into the country.”
Al Qurese explained that, in addition to expanding promotional activities abroad, the ongoing implementation of QTA’s festivals strategy in Qatar continued to show impact.
“The Qatar Summer Festival, which continues through August 1 to 31, has been designed to attract visits at a traditionally off-peak period in Qatar’s hospitality and retail sectors,” he said.
“We have partnered with over 50 hotels to provide special offers to domestic and inbound tourists. Additionally, mall activations, cultural performances, concerts, and sports events will bring foot fall to the country’s various venues and stores.”