Radisson Blu has unveiled an innovative new approach to corporate meetings which is aimed at improving delegates’ productivity.
Combining quirky room layouts and healthy cuisine, the hotel group says its new ‘Experience Meetings’ concept aims to offer corporate event planners “more bang for their buck”, in terms of the effectiveness of their meeting.
“We all want meetings that are more productive in a creative and intellectually stimulating environment,” said Sandy Russell, Carlson Rezidor Hotel Group‘s vice president of commercial operations for Asia Pacific, who presided over this week’s launch event at the Radisson Blu Plaza Bangkok.
“We have made a commitment to deliver successful meetings with higher productivity and greater creativity for guests. We are leveraging technology and innovation, customer insight and research to provide all the elements that contribute to successful meetings.”
The concept combines two key elements: ‘Brain Box’, a break-out room concept, and ‘Brain Food’, the F&B aspect of the meeting.
The layout of the Brain Box can be tailored to planners’ requirements, but tends to include flexible furniture layouts, unusual seating and bright colours to create a “stimulating atmosphere”. Ms Russell commented on a previous event where delegates sat on swings while discussing strategies.
Brain Food meanwhile, is designed to keep blood-sugar levels even, thus improving delegates’ concentration. Developed by expert nutritionists, menus include fresh and locally-sourced ingredients, with natural sweetness and minimal processing.
“[If delegates are] sitting on an uncomfortable chair for two days, the outcome isn’t good,” Ms Russell said. “We wanted to find a way to offer people who host meetings something a little bit different – a bit more edgy. [The new concept will] put people in an optimum state of mind to be productive.”
She added that by introducing such a unique concept, Radisson Blu is “hoping to capture more of the market”.
Intended for corporate meetings of approximately 20-50 delegates, Experience Meetings are now being rolled out across the Radisson Blu brand.