Radisson Blu turns pink for breast cancer research

Radisson Blu will launch its pink Business Class rooms in October
Radisson Blu will launch its pink Business Class rooms in October

Radisson Blu hotels around the world will turn pink next month, in support of breast cancer research.

Under the new “Love Blu, Be Pink” campaign, one room in each participating hotel will turn pink for the entire month of October.

The new pink Business Class rooms will feature pink décor and other special pink amenities, and a portion of the proceeds from the sale of the pink rooms will benefit charities that support breast cancer research and awareness.

“Radisson Blu is pleased to announce its support in the fight against breast cancer,” said Rose Anderson, vice president of global branding. “In partnership with our guests, we look forward to raising funds for breast cancer research and awareness.”

Beginning today, pink Business Class rooms are available for booking for stays from 1-31 October 2016. For more information about this campaign, visit www.radissonblu.com/bepink.

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