The Ras Al Khaimah Tourism Development Authority (TDA) recently reported growth in its March tourism figures. The statistics were revealed at the on-going Arabian Travel Market 2016 (ATM).
Haitham Mattar, CEO of Ras Al Khaimah Tourism Development Authority said: “After commencing extensive research last summer, we released the first ‘Tourism Strategy’ for the emirate: a three year roadmap for delivering our new vision.”
To reach its target of one million visitors by end of 2018, Ras Al Khaimah TDA has made impressive strides in initiating strategic partnerships with airlines and tour operators. Collaborations were signed with Thomas Cook, FTI, Emirates, flydubai, Air Arabia, Qatar Airways and Air India Express. New representation offices were also opened in India, Russia and the UK, with even more offices planned for China and Saudi Arabia.
The positive growth trends show that visitor numbers to Ras Al Khaimah in March 2016 were up seven percent on March 2015. Furthermore, the emirate’s hotels reported an occupancy rate of 80.3%, up by 13.3% on March 2015. Rev PAR for March 2016 also increased by 14.1% compared to the same period last year.
In the first quarter of 2016, Ras Al Khaimah’s hotels reported an occupancy rate of 71.3%, up by 17.7% on Q1 2015. Coupled with a 9.2% year-on-year increase in Rev PAR.
“Ras Al Khaimah attracts visitors from a wide range of source markets. Our top markets include the UAE, Germany, UK, Russia and India. But as a result of our trade missions and industry partnerships, we are now seeing an increase in visitors from new markets such as China, Scandinavia and Eastern Europe. Furthermore, we have implemented a new leadership structure to deliver on our new strategy, and we are working in close partnership with our hotel and government stakeholders,” added Mattar.
New launches for the destination include a Via Ferrata zipline on Jebel Al Jais along with a mountain camp and viewing deck.
RAK TDA launches destination video
The Ras Al Khaimah Tourism Development Authority (TDA) recently unveiled a brand new destination video on the first day of ATM 2016. As part of a rebranding campaign aimed at raising destination awareness, the video reveals Ras Al Khaimah’s cultural heritage and Arabic personality while highlighting its natural landscapes, diverse attractions and wide range of activities. “We are proud to present our new destination video for the first time ever as part of the launch of our new brand campaign,” said Haitham Mattar, CEO of Ras Al Khaimah Tourism Development Authority.