RAK TDA partners with Cox & Kings

(L-R) Haitham Mattar, CEO of Ras Al Khaimah Tourism Development Authority and Ashutosh Mehere, senior vice president, alliances and special projects, Cox & Kings Ltd
(L-R) Haitham Mattar, CEO of Ras Al Khaimah Tourism Development Authority and Ashutosh Mehere, senior vice president, alliances and special projects, Cox & Kings Ltd

Ras Al Khaimah recently inked an agreement with Cox & Kings Ltd to strengthen its relationship and expand its presence in the Indian market.

This agreement will focus on promoting various aspects of Ras Al Khaimah and popularize it in the Indian market. The agreement was signed at the on-going Arabian Travel Market (ATM) 2016

The partnership, which will take effect from 1 May 2016 and will also introduce Ras Al Khaimah to the Indian market through specially created itineraries, creation of a stand-alone tourism products for the emirate and market the destination via a series of campaigns and training programmes for Cox & Kings staff.

Haitham Mattar, CEO of Ras Al Khaimah Tourism Development Authority said: “Following our revised strategies and Vision to reach one million visitors by end of 2018, we will be announcing a number of partnerships. Air India Express has already launched new routes to the emirate and our agreement with Cox & Kings will ensure we’re making the destination accessible.”

India has already cemented its position as one of the emirate’s leading source markets with an 80% increase in visitor year-on-year (2014-2015).

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