Ramada Downtown Dubai has announced its intent to target new markets at the forthcoming Arabian Travel Market (ATM) 2016.
The hotel will also look to boost its presence among GCC travellers. With increasing room inventory in Dubai, the hotel will highlight its competitive rates and key location advantage.
The property aims to tap new partners from India, China, and East Europe, as well as corporate segment, to enhance its current nationality mix, which is led by GCC travellers, mainly from Saudi Arabia.
Samir Arora, general manager of Ramada Downtown Dubai said: “We have to be extra bullish given tougher competition, and we are confident that our products are well-suited to needs of the market.”