Wyndham Hotel Group has announced the continued expansion of its Ramada brand in Thailand with the signing of Ramada Plaza Chaofah Phuket, a franchised hotel with Southern Star Hotel Co. Ltd, an affiliate of the CAS Group.
The 270-room upscale hotel is slated for completion in 2018 and will be managed by Bangkok-based Kosmopolitan Hospitality. Located in Chaofah West, Phuket’s Peranakan district, close to Old Phuket Town and Phuket Mining Museum, the property will be part of the larger Muang Chaofah development, an “urban entertainment centre” with proposed attractions such as movie theatres, an international conference centre and retail outlets.
Peranakan (or Straits-born Chinese) are the descendants of Chinese immigrants who came to the Malay Archipelago between the 15th and 17th centuries and arrived in Phuket in the 19th century. Their cultural influence includes Peranakan porcelain, batik prints and Nyonya cuisine.
Barry Robinson, president and managing director of Wyndham Hotel Group South East Asia and Pacific Rim, said: “We have seen great success with our Ramada brand across Southeast Asia and the Pacific Rim with 63 hotels now operating in the region. Our newest hotel in Phuket will be no exception and will offer guests an authentic experience into the heart of the destination, and a unique insight into Phuket’s colourful history.”
Glenn de Souza, chief executive officer of Kosmopolitan Hospitality, added: “Phuket is the gem of Southern Thailand and continues to see double-digit year-on-year growth in tourist arrivals into the island – placing Ramada Plaza Chaofah in a prime position to enter the market. The hotel promises to ‘wow’ guests with its unique Peranakan concept and warm, friendly service once its doors are opened in 2018.”