The trade campaign is aimed at boosting the tour operator’s name amongst agents and showcase its portfolio, which includes which activities are available at the ranches including golf, spa, photography and cuisine.
Information will be posted on its website, Facebook and Twitter pages although the operator has steered clear from online bookings.
“When consumers come to us, yes they want a riding holiday, but it’s our ability to define the specifics that helps to close the sale. The same can be said for agents and there’s no contender when it comes to first-hand knowledge,” said Tony Daly, managing director at Ranch Rider. “Our website is really a guide, but we’re hoping our “Go West” campaign will open the door to the world of ranching and give customers and agents a better understanding of what’s available”.