Cruise & Maritime Voyages (CMV) has thanked the travel trade for its ‘remarkable’ interest and support since announcing new ship Magellan.
More than 3,500 bookings across its fleet were made last week, setting a record for the cruise line.
To cope with demand the cruise line operated its reservations department on the last two Sundays and also said more agents are using its online system.
Lisa Jacobs, CMV’s head of trade sales said: “The 12 night CMV Maiden Magellan cruise on 15 March from London Tilbury up to Scotland, the Faroes and Iceland is filling up particularly well with the added attraction of catching the total eclipse and, conditions permitting, the Northern Lights. The introduction of Magellan came as a complete surprise to most travel agents, as it did many of our regular passengers. It has enabled us to add Liverpool and Dundee to our range of UK departure ports plus more sailings from Tilbury, Hull and Bristol. We will keep our agents informed of any additional help we can provide in terms of opening hours and sales material.”
Mike Hall, Head of Marketing added: “We believe that there are many people who will appreciate the more expansive surroundings and facilities that Magellan offers and appreciate our ‘adult friendly’ operation. Feedback from the trade suggests that our pricing policy [including the BOGOF early deals] is encouraging early sales at a time of the year when bookings are otherwise hard to secure.”