Hong Kong Disneyland (HKDL) has reported a fifth consecutive year of record revenue, visitor numbers and guest spending.
The attraction, which has been continuously expanding since 2011, generated revenues of HK$5.47 billion (US$7.05bn) for the 2014 financial year, up 12% compared to 2013, while net profits rose 36% to HK$332 million.
These strong figures were driven by 7.5m visitors, while occupancy at the resort’s two hotels exceeded 93%.
“Results from the last five years have laid a solid foundation for the resort’s continued growth,” said HKDL’s managing director, Andrew Kam. “The three new themed areas – Toy Story Land, Grizzly Gulch and Mystic Point – and the recently-launched Disney Paint the Night night-time spectacular, have truly strengthened the appeal of HKDL as a world-class tourist destination.
“We have a number of projects in the pipeline over the next two years, such as the resort’s upcoming 10th anniversary celebration, Iron Man Experience and our third hotel, Disney Explorers Lodge,” he added.
HKDL said its rising visitor numbers have been achieved through its strategy of “adding appeal to locals, prioritising key mainland China markets and engaging Southeast Asian markets”.
Hong Kong Disneyland originally opened in 2005 and after a troubled beginning it has started to thrive in recent years. From 2011 to 2013 the park expanded with three new zones, which have since become its most popular attractions.