The Egyptian Tourism Authority has confirmed it will re-introduce its Red Sea Riviera logo for its marketing activities in the UK, as part of plans to extend the Red Sea Riviera brand to other resorts.
The initiative will see the logo used by the Egypt Tourism Authority and UK tour operators in promotional activities and advertising campaigns.
The logo was first used in the Egyptian Tourism Authority’s marketing campaigns in 2004.
Rasha Azaizi, UK director, Egyptian Tourism Authority, said: “The Red Sea Riviera logo was part of Egypt’s most successful tourism advertising campaign in the UK, perfectly capturing the country’s unique promise of both a relaxing and exciting holiday. Extending the Red Sea Riviera brand into the region’s other beach destinations will enable us to put Egypt back in the ‘Riviera League’ of popular international tourist destinations.”