Reservations up for SLH
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Small Luxury Hotels of the World (SLH) has seen a 5% increase in reservations during the year’s first half compared to H1 in 2011.
The hotel group has seen room nights sold up 6% up to 30 June 2012, while revenue has also increased by 7%. Two third of its business is booked through travel agents, with SLH’s loyalty programme seeing a 60% boost in members and 46% increase in reservations as customers look for rewards and incentives.
“2012 is an important year for Britain as we all know, and it fills our team with pride to know that we are a true British success story in terms of global business in these challenging economic times,” said Paul Kerr, CEO of SLH. “By rewarding our loyal customers for their continued business with generous benefits and encouraging new guests with excellent value for money on their luxury hotel stay, we’ve ensured the upward curve we began the year on continues in the right direction”.
Despite economic difficulties across the continent, SLH saw its most members sign up from Europe during the first half of the year. Seven new properties in Europe joined the group including ones in Stockholm, Kos, Lithuania and Portugal. Elsewhere, hotels in Puerto Rico, New York, Indonesia, Japan, Thailand and Malaysia have joined.
