Rightsify, a global music licensing agency, has released its latest report, ‘Audio Marketing for Hotels: How Hotels Can Generate Revenue From Audio‘. The study will look how hoteliers to intelligently use sound and music to effectively market their property.
Discussing the report Alex Bestall, Rightsify founder, opined on the necessity of owning the aural landscape of your property: “Having your own sound is key for a hotel in this day and age.”
Audio marketing, also known as audio branding, is the practice of marketing your business through sound. According to the Rightsify report, there are three “attainable goals” for this style of branding: improving the experience of the guest on-site, amping the impact of your brand’s over all message, and increasing property revenue.
“An efficient way for hotels to make themselves stand out and maximise their brand”
Having a sophisticated audio marketing strategy is important for hotels in the modern era to differentiate their brand and to create a unique and one of a kind experience. It’s also a way to directly generate revenue by creating an environment that leads to more impulse purchases and creating up selling and promotional opportunities through innovative messaging.
Bestall went on to say: “Whether it’s the background music throughout a hotel, on-hold messages for the phone system or music used in advertising and social media videos, unifying the audio marketing for hotels and having a consistent sound is an efficient way for hotels to make themselves stand out and maximize their brand potential.”
The main components of Audio Marketing outlined in the report are: Custom Music; On Hold Music / Voice Marketing; Branded Music; and Media Music. If you want to know more about Audio Marketing for Hotels? Visit rightsify.com