We don’t often think about the influence that music has on a hotel’s atmosphere – and I don’t mean the intrusion of a misplaced rap playlist accidentally streamed during breakfast.
When it comes to creating the atmosphere of any hotel or resort, there are many aspects to consider. Architecture, interior design, even the careful placement of soft furnishings and how they match up with the light fittings, all play a huge part in establishing the allure of the space.
But having the right music, in the right location and played at the right time, can make a wealth of difference to any property’s atmosphere and thus a GM’s business and bottom line.
However, it’s not exactly easy to make sure guests are getting what they want. Sometimes it’s just simpler to select some songs, hit shuffle-repeat and let it play…But complex international licensing laws can make this tricky, too.
“As hotels are looking for new ways to make their brand stand out and provide a unique experience for their guests”
– Rightsify founder Alex Bestall
Enter Rightsify FM, the self-styled “customized music solution” platform, which has made the art of aural styling a lot easier – by creating a full branded, reactive app, that plays customised playlist for each property.
Plus, its special licensing model helps navigate through you the stormy waters of licensing laws and, even better, ensures that artists’ copyrights are paid directly, providing savings of up to 50% in fees.
In addition to reflecting the core personality of the hotel, the product becomes a branding tool that can also be used to relay announcementS and special offers during song breaks.
Essentially, it’s like having your own in-house radio station. Guests can even carry on tuning in after check-out, as the app’s global radio broadcast 24/7 service makes the brand available worldwide.
The web player allows hotel management to embed the radio player on your website or create a standalone website for your branded radio and the Rightsify mobile apps will develop branded iOS and Android apps, and can even integrate loyalty and reservation features.
It’s easy to create bespoke playlists that are exclusive for your hotel brand, so you have your very own sound, which can include branded messages and announcements, from voiceovers inserted into your playlists to in-app notifications, so you can communicate and message your customers anytime, anywhere.
So if you’re a hotel entertainments manager or a GM looking for a way to combine branding, ambience without breaking the bank, take a look at Rightisfy.com that might just get ‘rights’ to the heart of the problem.