CLIA UK & Ireland has unveiled plans for a social media campaign to increase awareness of river cruises.
CLIA UK & Ireland River Cruise Weekend will take place from 26-30 March targeting both travel agents and consumers, following the success of CLIA Cruise Week.
Seventeen CLIA river cruise members are supporting the campaign, which will again use the #lovecruise hashtag.
River specific training modules will be added to its trade website to help agents get involved, with more blogs and videos to be shared on social media platforms.
“More travel agents than ever are now selling river cruises but we want to grow this interest still further. Together with our 17 river members, we will highlight the very best of river cruising – whether that’s in Europe, America, Africa or Asia, there are just so many fantastic places to visit,” said CLIA UK & Ireland director Andy Harmer. “We will ask travel agents and guests to tweet #lovecruise with a wonderful photo of a river cruise destination or experience explaining why they love river cruising. This segment of cruising is growing at a tremendous pace and we want to ensure agents are best placed to take advantage of the opportunities this brings.”
Around 110,000 British people currently take a river cruise each year with capacity growing.