The Bank of Palestine has signed agreement with Royal Jordanian to launch a co-branded MasterCard called “My Miles” as part of RJ’s endeavour to enhance its market share and commercial existence in the Palestinian market and to encourage bank customers to use credit cards.
The signing ceremony took place at the head office of the bank in Ramallah last week and involved the chairman and CEO of the Bank of Palestine, Hashem Shawwa, RJ’s chief commercial officer, Server Aydin; vice president and regional manager, Levant, MasterCard, Basel El Tell, a number of executives from RJ and the Bank of Palestine, and key media.
The agreement grants MasterCard holders miles for purchases made through the “My Miles” card whereby they will earn one Royal Plus mile against each dollar spent using the card locally or abroad and whether the purchase is performed in the market or online.
Sahwwa said this one-of-a-kind agreement offers privileges to its customers and credit card holders and encourages them to use credit cards.
Aydin said issuing the “My Miles” MasterCard would enhance the privileges RJ offers its loyal customers.
He added that Royal Plus (RJ’s frequent flyer programme) was witnessing increased demand due to the advantages it offers members.