Room Key aims to boost visual appeal

Room Key, the booking site run by some of the world’s biggest hotel groups, has formed a new partnership designed to make its website more visually appealing.

The site, which was founded in 2012 by Choice Hotels, Hilton, Hyatt, IHG, Marriott and Wyndham, has teamed up with Ice Portal, a company that manages and distributes online visual content.

The partnership will connect Room Key to Ice Portal’s ‘Visual-Ice API’ content management system, a cloud-based platform that collects, manages and distributes high resolution visuals, including photos, videos and 360-degree tours of more than 40,000 hotels and resorts worldwide.

Room Key was founded by six of the world's biggest hotel groups
Room Key was founded by six of the world’s biggest hotel groups

As a result, Room Key hotels and content managers will be able to upload, categorise and tag their visuals for distribution on the site.

“We are eager to launch this exciting collaboration with Ice Portal,” said Colin Steele, chief technology officer of Room Key. “By utilising their extensive library of stunning visuals, we will be able to more effectively serve our hotel partners as well as travellers across the globe.

“Not only will we be able to better showcase our properties’ amenities, but we will also be able to provide our guests with high-quality, engaging and informative visuals of our hotel partners,” he added.

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