Rosewood to open second London hotel in US Embassy building

Rosewood Hotels & Resorts has been appointed by global real estate investment firm Qatari Diar to manage an ultra-luxury hotel located on Grosvenor Square in London’s Mayfair district.

Set to be housed in the building which currently serves as the US Embassy, the hotel will be the second Rosewood property in London and will open as the sixth property in Europe. The announcement comes shortly after the opening of the Hôtel de Crillon in Paris.

“We are thrilled to embark on this exciting new venture, which will bring new life to this iconic building. The prestigious Mayfair neighborhood embodies elegance, culture, and sophistication, making it the ideal location for Rosewood’s second property in London,” said Sonia Cheng, chief executive officer of Rosewood Hotel Group.

“As one of Europe’s most coveted travel destinations, London strikes a special balance between the historical charms of the past and the contemporary comforts of the present, catering to a multitude of experiences that often cannot be found in one place. We look forward to providing guests with a property that is equally as captivating, and that will serve as a backdrop for the rich and authentic adventures that the city affords.”

The property will offer 137 guestrooms and suites and five gourmet restaurants, a signature spa, six flagship retail spaces and a grand ballroom with space for up to 1,000 guests. British architect Sir David Chipperfield will oversee the design process, which will reimagine the mid-20th century building but preserve the building’s Grade II listed façade.

“We are delighted to welcome Rosewood Hotels & Resorts on-board with this exciting re-development of the U.S. Embassy building. This is a major opportunity for London and a hotel of this exceptional calibre perfectly aligns with our vision and ambition to renew the heart of Mayfair and cement the neighbourhood’s unique character as the leading hospitality, arts and luxury retail quarter in London for residents and visitors to enjoy.” said Sheikh Jassim Al-Thani, chief development officer of Qatari Diar, Europe & Americas.

“We look forward to working with the brand on this project to realise our long-term commitment to deliver a world-class hotel that seeks to re-establish Mayfair’s distinguished reputation as an outstanding place to live, work and visit.”

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