In a bid to showcase its commitment to environmental sustainability, Rotana recently announced that 16 of its hotels in UAE, representing nearly 50% of the company’s portfolio, have obtained the ISO 14001 environmental management certification.
The independent, third-party certification audit was conducted by Bureau Veritas.
Rotana’s chief operating officer, Guy Hutchinson said: “The social, economic and legal arguments for taking action on environmental issues are becoming more persuasive and more widely requested by different stakeholders. Rotana hotels around the world are taking various initiatives for the sake of the environment under our global sustainability platform Rotana Earth. We are already seeing the benefits of this implementation, both in terms of enhanced employee engagement and guest appreciation as well as reduced operating costs.”
Alongside, a performance monitoring system was implemented and every property was assigned a set of key performance indicators (KPIs) for energy, water, waste reduction, waste segregation, and migration towards more responsible products.
Employee involvement and participation proved equally vital. Before initiating the development process, Rotana conducted extensive training sessions and workshops to ensure all employees were aware of requirements and benefits of the ISO 14001 certification.