Rotana Hotels focus on customer driven technology

Omer Kaddouri, president and CEO of Rotana
Omer Kaddouri, president and CEO of Rotana

Rotana Hotels are of the view that innovation of customer driven smart technology is translating into a significant boost in business. As per statistics, with the launch of the Rotana Mobile App two years ago, the Group has posted a 20% increase in monthly mobile bookings. This has resulted in a significant return on investment in developing the mobility platform.

Rotana is embracing smart technology even further with introduction of online check-in facilities and several other tablet-delivered services.

“Today’s travellers are constantly connected but they have time constraints. They want information instantly and they value services that save time,” says Omer Kaddouri, president and CEO of Rotana. “We have introduced a number of services to speed up the decision-making and booking process as well as cutting down on administrative tasks related to registration and payments – thus enhancing their overall experience.”

The new facility will be rolled out across all Rotana hotels by end 2014, early 2015. The company is also looking at enhancing the service for Rotana Reward Members, allowing them to pick their room number and preferred floor. Other technological advances include Tablet check-in and check-out, electronic guest surveys and e-menus.

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