Rotana on-track to add 1500 rooms In KSA by 2017
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Recent reports released have forecasted an increase in hotel rooms from current 242,000 to 381,000 by year of 2020 in Saudi Arabia.
Rotana already operates a portfolio of more than 100 hotels and resorts in the region and is working on meeting rise in demand.
Although Rotana operates hotels and resorts in cities such as Abu Dhabi, Dubai, Makkah, Bahrain, Doha, Salalah, Beirut, Amman, Istanbul and Sharm al Sheikh, it is in Saudi Arabia that the chain’s potential for growth is most significant.
“The hotel segment in the Kingdom is the largest in the Arab world,” explained Omer Kaddouri, president and CEO at Rotana. “We looked at arrival of 88 million visitors to Saudi Arabia for religious tourism, leisure tourism and business activity between now and 2020.”
Kaddouri further adds that Rotana expects to increase its share of the market through an expansion of its presence in the Kingdom’s major destinations. By 2017, Rotana will have opened six new hotels in Riyadh, Jeddah, Al Khobar and Dammam, making an additional 1500 rooms and suites available to visitors. Four of these properties fall under the ‘Centro by Rotana’ brand.
“These new properties are an important part of our plan in the Kingdom,” continued Kaddouri, “but it also comprises another very important goal and that is to increase percentage of Saudi employees in the hospitality industry. The Saudization goal for hotels in 40%, and our Doroub programme aims to train Saudis for more than 1,000 jobs that our expansion will create.”
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