Rotana has signed a strategic partnership with ConnecME Education, an education services provider based in Abu Dhabi, to become the company’s regional hotel partner. The agreement was signed in the presence of Nasser Al Nowais, chairman of Rotana, and Mohammmad Shadid, CEO of ConnecME.
As part of the partnership, Rotana properties across the region will be the exclusive host of ConnecME Education’s international crew. Rotana will also be the UAE’s official test centre for ACT, a curriculum-based career planning tool for students that assesses their college readiness and to helps them become globally competitive.
Nasser Al Nowais, chairman of Rotana, said: “As a leading home-grown hospitality company, Rotana remains committed to playing an active role in driving the growth of the tourism sector in the UAE. Our partnership with ConnecME is in line with our focus on education as part of our sustainability platform Rotana Earth.
“The agreement will enable us to do this through tapping into the country’s growing prominence as a regional educational hub. By being the exclusive host of ConnecME Education’s international crew, we look forward to extending UAE’s warm and welcoming hospitality to members of the global educational community.”
Mohammad Shadid, CEO of ConnecME Education, added: “The Rotana Group is an internationally acclaimed company that is a stalwart of the region that we are excited to join us in this partnership of educational excellence. We are proud that this partnership comes at a time when education and global citizenship have never been more important and we believe that together, we can play a critical role assisting students to reach their potential, and through our partnership for them to have access to global excellence.”